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"Ibke Sunil Lyaana Se" (इबकै सुनील ल्याणा सै ) Campaign - Haryana Vidhan Sabha Election 2024

This innovative slogan was crafted for BJP's Charkhi Dadri Vidhan Sabha candidate Sunil Sangwan. The campaign became an iconic movement, symbolizing local leadership that resonated with the public and secured a historic win for the BJP in Charkhi Dadri.

Campaign Highlights:

• Slogan Impact: "Ibke Sunil Lyaana Se" (This time, it's Sunil) became a household chant, creating deep emotional resonance with the electorate.
• Innovative Branding: The entire campaign was branded around this slogan, ensuring that it was visible across banners, print ads, social media posts, and speeches.
• Unprecedented Victory: The campaign achieved unprecedented success, with BJP securing the seat for the first time ever in the constituency's history, setting a new political record in Haryana.
• Riding the BJP Wave: This victory was part of a larger wave that led to the BJP's third consecutive term in Haryana—a direct result of the carefully crafted strategy and ground-level execution.

Strategic Outcomes:

• Historic Win: Charkhi Dadri constituency had never elected a BJP MLA before, making this victory not just momentous but a testament to the effectiveness of the campaign.
• First-Time Candidate Victory: Sunil Sangwan, a first-time contestant, was propelled to success, breaking the notion that only seasoned politicians could win tough constituencies.
• State Government Alignment: The fact that the constituency's representative was part of the same party in power at the state level provided a clear advantage, offering voters assurance of smoother governance.